Bertha Becker, geographer and author of Um Futuro Para a Amazonia (A Future for the Amazon, a free translation), to the National Greographic Brazil – the Future of the Amazon, she says: “(…) the Amazon is already green, but it needs an economic base able to keep it well.” By this she means that “the strategy (to keep the forest standing) focuses on productivity, not just conservation. Some guiding principles in this regard: assign economic value to standing forests so it can compete with commodities and continue on foot; organize the regional economic base, recognizing the nature by zoning with its vegetation types, also recover the cities logistics networks tangible and intangible; and create complete production chains. For each of these ‘zones’ define appropriate practices and activities with the support of science, technology and innovation. Networks of cities located in these regions must be equipped to process and add value to products, hosting research laboratories and ensure the convergence of networks and supply chains.” Conclusion, Bertha drew an entire economic cycle equitable for both the man and the forest, and that would be enough to just be put in place. Would require only one initiative aligned with science. With all that we cannot say standing forest is unproductive, it definitely can generate socio-environmental profit.
For our part we are aware of the good initiatives, and seek all the times to disclose these initiatives, or even support researchers and studies. We feel honored to be part of some film projects, television, photographic or other reports and studies … For helping many good people being taken to the Amazon treetops; people who seek answers or even work to strengthen the message of the standing forest. This is also part of our mission – to facilitate the way to the canopy of the forest to who has a positive message or action promoting the environment.
Finally, an alarming fact that makes us think: Some researches shows that 51% of humanity now live in cities and these cities cover only 2% of the land surface and consume 75% of its natural resources. (!!)